55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

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In the Goutte-d'Or neighborhood lived four young people who had never met before. Their names were Leon, Ernestine, Bruno, and Myrha. One day, several minor accidents occurred, allowing them to wander the streets of the neighborhood for what would become an enchanted interlude.

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Alex is a happy and fulfilling young man: he is a sportsman, he has a career, a fiancee, friends ... He comes from a family of three whose mother died recently. Has always been the pillar of the family, the "perfect" child. But after a short coma, he becomes sexually attracted by men ... This change of sexual orientation creates a shock wave with his clan.

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In a remote corner the day comes when López must settle debts with a relentless debt collector. After several failed attempts to comply and when all hope seems lost, an unexpected and tempting proposal arises...

Akim is a young uneducated Tunisian born with the gift of healing. Confronted by an unscrupulous pharmaceutical company who seeks to profit from his gift, Akim realizes that his unique blood chemistry can either be used as a weapon of mass destruction or to help save his people from a global pandemic.

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